Dirty Laundry

App Concept + Design
Visual Identity + Branding

Dirty Laundry

App Concept + Design
Branding

Dirty Laundry is a modern laundromat with an integrated application that streamlines the dreaded laundry task for busy young adults on-the-go. The app allows users to check availability of machines, book a machine online, track laundry loads and pay online, all with ease and in style. A stain graphic is used as the main branding element to infuse humour into the brand, while poking fun at the all too familiar experience of staining our favourite clothes. With a playful tone of voice, Dirty Laundry takes a light-hearted approach to a chore that can be quite personal and even lonely for many.

School project

dirtylaundry-first
dirtylaundry-trackload

Use the "cheat sheet" for a quick laundry education on understanding laundry symbols, as well as how to remove common stains

dirtylaundry-symbols
dirtylaundry-stainremoval

The branding extends across all touchpoints, including products and accessories that one might find at a Dirty Laundry location

dirtylaundry-lintroller
dirtylaundry-drawstringbag
dirtylaundry-socks
dirtylaundry-bcards