Visual Identity System
Located in Southern California, Limone Ristorante is a modern Italian kitchen inspired by the culinary traditions of Sorrento, Italy. Branding for the trendy restaurant references one of the most unique and flexible Italian ingredients famous to Sorrento: the lemon. From savoury to sweet, lemons can be used in a myriad of preparations, which is symbolized by alternating positions and slices of the fruit in this identity system. The colour palette is taken from the pastel-coloured villas on the Sorrento Peninsula and Amalfi Coast.