People's Choice Awards

Visual Identity System Rebrand

The People’s Choice Awards (PCA) is the only awards show that allows the general public to vote for winners. Driven by the concept of "choice," this branding system uses a ballot list with checkboxes as a graphic device that can adapt to any marketing material with ease, while highlighting the company's most unique and differentiating quality. Three bright colours reflect the pop culture focus of the brand, with each colour representing one of the three main categories of the show: movies, television & music.

School project

The People’s Choice Awards is the only awards show that allows the general public to vote for winners. Driven by the concept of "choice," this branding system uses a ballot list with checkboxes as a graphic device that can adapt to any marketing material with ease, while highlighting the company's most unique and differentiating quality. Three bright colours reflect the pop culture focus of the brand, with each colour representing one of the three main categories of the show: movies, television & music. 

peopleschoice-logo
peopleschoice-bcards
peopleschoice-lanyards
peopleschoice-waterbottles
peopleschoice-bags
Tape-3
peopleschoice-tickets-small

When adapted to marketing collateral, the checkmark is used to draw attention to the most important piece of information being communicated. For the PCA publication, the checkmark highlights key words of the headline.

peopleschoice-magazine-single
peopleschoice-magazines-alt