Campsite Studio
Director and photographer Jesse Hunt believes in keeping the creative process as simple as camping: prioritizing the essentials, focused on efficiency, and done only in the company of good people. These became guiding principles when Jesse went to open his studio and create a brand with this ethos of simplicity and efficiency at its core.
The result was a minimalist brand that provides a versatile framework in which the studio’s portfolio can live and shine. The identity is driven by a single typeface, and a black and off-white colour palette that helps differentiate the two arms of the company: the creative side and the production side. Inspired by a compass, the icon of arrows symbolizes the boundless potential of creativity—accessible from any point. Just like setting up camp, creativity can emerge just about anywhere.
![](https://freight.cargo.site/t/original/i/6324c431ca46201998ba24c7c634d60002f7a6c5ed86e83f3b1996a26994a5b7/campsite-wordmark.png)
![](https://freight.cargo.site/t/original/i/14902cb64b917e84548cf50d7fe42ac4872276f512c987f0e58f1dcfb22e8a6e/campsite-4.jpg)
![](https://freight.cargo.site/t/original/i/2d0dcefc81eeb76ce5d3e479ad23b63d0995dad1cb5069aca2d9a6b863ac8cca/campsite-portfolio-tshirt.jpg)
![](https://freight.cargo.site/t/original/i/a78210ded10d506951cde89e8340ed09f594de61aef3359e55d02b882b13a04d/campsite-tote.jpg)
![](https://freight.cargo.site/t/original/i/111c24a646248619f4f59f9801356b6860a7d821301f6c9099e8a938ca9067d0/campsite-tape.jpg)
![](https://freight.cargo.site/t/original/i/7db24221342830360008243ab21ad56c3d4c233a056422a9b7d4b633e5b90469/campsite-6.jpg)
![](https://freight.cargo.site/t/original/i/2a8dbf029312fbd207ff0fcdce3f3520dc3fe87ed6721dd53ae7d11faf6cf95e/campsite-shirt-2.jpg)
![](https://freight.cargo.site/t/original/i/7bfb3896a075ac26353714c12a0cb2da665fd0bf1584375843fba73eefe55e89/campsite-portfolio-jesse.jpg)
![](https://freight.cargo.site/t/original/i/8e6b03f2152b5b9a23a1172c8e1a425b5712508c7d9ea5f9251faa310eee4962/campsite-portfolio-venue.jpg)
![](https://freight.cargo.site/t/original/i/78ffccb8f3afff0d7ae1ddaa8edcd26139c271651a58a2cce673a22847ec050f/campsite-sign.jpg)
Role: Visual Identity & Web Design
Web Development: Will Robinson, B9 Digital
Photography: Campsite Studio
Typeface Foundry: Pangram Pangram Foundry