Miller Lite

This series of "canimations" uses the Miller Lite's Minimalist Can, a stripped down version of the iconic beer can illustration, to bring the brand to life at the annual distributor conference in Tampa Bay. These animations were projected onto the exterior walls of the distributor conference center to excite conference-goers and those walking by.

Role: Concept & Ideation
Motion: ILoveDust
Design Director: Louis Duarte
Creative Director: Barry Quinn
Created at DDB, 2019
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Based in Toronto.