The new DDB logo is inspired by the original DDB mark released in 1949. It consists of two “D”s, one yellow and one black, vertically stacked to. create the “B” letterform. With a more prominent “B”, the new identity brings creative visionary Bill Bernbach to the center of the DDB organization, and with it, the agency’s focus on creativity and humanity.


Client: Doyle, Dane & Bernbach (DDB)
Created at DDB, 2020


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