French Farmacie was born out of the desire to create an effective and sustainably sourced skincare brand that has a genuine dedication to preserving the planet. The visual identity is inspired by the pared-down minimalism of the French sense of je ne sais quoi. Its classic simplicity reflects French Farmacie's mission to reduce complicated steps and unnecessary ingredients in skincare.
French Farmacie launched with Let Duet—the elevated essentials set that includes Sérum Radiant and Élixir Exfoliant. These two hero products work in perfect harmony to reveal brighter, smoother, and glowing skin.
Photography: Louisa Nicolaou
Prop Styling: Abby Ballanger
Created with Metier Creative & Band of Others