French Farmacie was born out of the desire to create an effective and sustainably sourced skincare brand that has a genuine dedication to preserving the planet. The visual identity is inspired by the pared-down minimalism of the French sense of je ne sais quoi. Its classic simplicity reflects French Farmacie's mission to reduce complicated steps and unnecessary ingredients in skincare.
Client: French Farmacie
Freelance Project, 2021
Role: Visual Identity, Packaging Design & Art Direction
Photography by Louisa Nicolaou
Prop Styling by Abby Ballanger

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Based in Toronto.