Linny’s Luncheonette


A love letter to lunch




Linny's Luncheonette is a nostalgic sandwich shop with a focus on hand-crafted deli-style sandwiches and comforting sides. The fast-casual spot is an off-shoot of restaurant Linny’s, and celebrates the time-honoured tradition of deli sandwiches and the spirit of the old world delicatessen. It is also an Linny's ode to the Schwartz's hot dog cart owner David’s family used to run in the 80s. The brand draws inspiration from classic deli culture and vintage aesthetics.

VISUAL IDENTITY, MENU DESIGN, DIGITAL DESIGN, CREATIVE DIRECTION




Linda (David’s mom) at her hot dog cart in Kensington Market, 1970— the inspiration behind Linny’s Luncheonette’s look and feel.




Photography: Daniel Nehaus
Client: BigHug Hospitality

© 2026