Apparel brand SIDIA embarks on a new venture into the realm of lifestyle and self-care with two mood-enhancing candles: WIRED and BRALESS. WIRED captures that bright, crisp morning feeling from its scent notes to its yellow gradient vessel. On the other hand, BRALESS is that after-hours ritual when the work day is done, and it’s time to decompress and refuel. BRALESS is inspired by nostalgic memories of sitting around the campfire, expressed through its smokey scent notes and warm amber gradient vessel.
Creative Direction: Erin Kleinberg
Campaign Photography: Vanessa Granda
Logo: Jane Espiritu