SIDIA


Elevating everyday rituals




Following the launch of hand care, SIDIA expands its personal care line with two body care skus: The Body Exfoliant and The Body Serum, a spray-on body lotion. The packaging exudes a sense of understated luxury, featuring sleek components that will elevate any shower or bathroom vanity. 

PACKAGING DESIGN & ART DIRECTION








The secondary packaging showcases close-up body visuals that not only demonstrate the product applied to skin, but also capture the serene and beautiful experience of a self-care moment. Personal care is intimate, and we wanted to capture that notion through dark, sleek components and sultry, blurred photography on the boxes that house them.


Art Direction: Camille Duncan
Creative Direction: Erin Kleinberg
Photography: Michael Kazimierczuk
Prop Styling: Wilson Wong
Producer: Alex Stern
Logo: Jane Espiritu


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