SIDIA Hand Care
SIDIA ventures into the beauty space with a two-step hand care system containing The Hand Exfoliant, an exfoliating hand soap, and The Hand Serum, a hydrating serum. The packaging leans into a moody, luxury aesthetic with sleek black components that bring a touch of elegance into the bathroom. The matte and shiny bottles speak to their respective product textures, while subtly differentiating between the two products. A jewel-esque emerald green cap brings a pop of color and excitement to the minimal palette.
![](https://freight.cargo.site/t/original/i/8aaf6d0cf8b3fc339e7586bd07372743a2f95278f73ab3e12b108a20e320d2b5/sidia-handcare-.jpg)
![](https://freight.cargo.site/t/original/i/c284b5f6ab0b2e4507765be5eeb9986a89db2e300866e6114ab6c9ea5d9ff22b/sidia-handcare-2.jpg)
![](https://freight.cargo.site/t/original/i/dddcea26101c30a524eb5f03e2273165bf9ffffca136da9c0aa22bbfcd8805bb/sidia-handcare-3.jpg)
Adding model photography to the outer boxes brings a lifestyle element into the packaging, speaking to SIDIA’s goal of inspiring consumers to take much needed self-care moments. The pop of bright green typography on the box connects the outer packaging to the component inside, while also nodding to the fresh citrus scent of the product.
![](https://freight.cargo.site/t/original/i/af2b4b53a711406815a3083344acc2fa1a2cf3e518feef620b5abab3dca1d152/sidia-handcare-4.jpg)
![](https://freight.cargo.site/t/original/i/e6aa0155d3b8dc0b9637f9f4fa02fe6a8954ecd3d3dfcb1835ddd026bad2e189/sidia-handcare-5.jpg)
![](https://freight.cargo.site/t/original/i/228c33d3b591468819d73ac9c28e6b3a7bba76229d2019fbbc72a1d864620108/sidia-handcare-6.jpg)
![](https://freight.cargo.site/t/original/i/bd53ff44f0b3de8969abf9f91679947e44215597b95713d29149c6457a33a39c/sidia-handcare-8.jpg)
![](https://freight.cargo.site/t/original/i/0797cc2bb94223b824d8a234789acc81486b39a278d3d18022bd005dc286477a/sidia-handcare-9.jpg)
![](https://freight.cargo.site/t/original/i/d473d7c9b862178b02bd8b325ab31fdd49d18b9fa30490528ad824f83cc1553a/sidia.gif)
Role: Packaging Design & Campaign Art Direction
Creative Direction: Erin Kleinberg
Photography: Michael Kazimierczuk
Prop Styling: Wilson Wong
Logo: Jane Espiritu