Personal care brand SIDIA expands into skincare with a two-step hand care system featuring The Hand Exfoliant, an exfoliating hand soap, and The Hand Serum, a hydrating treatment. The packaging leans into a moody, luxury aesthetic with sleek black components that bring a touch of elegance into the bathroom. The matte and shiny bottles speak to their respective product textures, while subtly differentiating between the two products. A jewel-esque emerald green cap brings a pop of color and excitement to the minimal palette.

Adding model photography to the outer boxes brings a lifestyle element into the packaging, speaking to SIDIA’s goal of inspiring consumers to take much needed self-care moments. The pop of bright green typography on the box connects the outer packaging to the component inside, while also nodding to the fresh citrus scent of the product.